The Digital Marketing push during the last few years has seen many businesses soar to great heights but the harsh reality for many small to medium businesses is that they are being left behind. As more choices and options become available (which while great for the consumer) more businesses are finding their repeat business is drying up, having a website just isn’t enough anymore.
The below steps are applicable to businesses of any size and of any industry.
1: Maintain Content Precision
While putting together a website, design can easily be the main focus and once people are happy with the finished website they tend to overlook the fact that having a website is not a “set and forget” thing. Your business itself isn’t in the same position it was in a year ago so why should your website content? As a result websites can often contain information that is out of date – sometimes very obviously. This can not only be harmful for your rankings in Search Engines (Yes, they know how long it’s been since your content was updated) but can easily sway the mind of a potential customer away from using your website and drive them to your competitors.
2: Provide Content of Consequence
The purpose of a website is to facilitate your online presence and ecommerce requirements. To ensure that your website is actually being associated with the type of business you do then the information within it needs to be relevant. This helps tell search engines like Google know when to display your site in a search. Having a site that doesn’t have enough content containing keywords is wasting potential traffic driving opportunities. Blogging about things your customers are interested in is the easiest way to achieve this. To be effective however, it has to be regular! Whether it be weekly, fortnightly or monthly; be regular! Google and your customers will appreciate it.
3: Tactful Targeting
Once you are confident in knowing who your Target Customer is, it’s time to go after them with some expertly executed (and monitored) SEO. To leverage the amazing lead/business generating potential of search engines and social media. If the goal is to drive traffic to your website; then Search Engine Optimisation (SEO) needs to be conducted on your website. This involves several distinct methods:
- Organic SEO involves ensuring every factor within your website that affects search engine index algorithms are optimized. Steps 1 and 2 are crucial elements to Organic SEO.
- PayPerClick (PPC)/Adwords involves engaging the search engines with Targeted Ads to help drive traffic to your site.
- Social Media Marketing involves using various social media platforms to help build a company profile with a large audience, and then using this to drive traffic to your site, and when they are ready to; spend!
Some Business Owners simply do not have the time or resources to commit as much time as neccessary to maintain their websites to their fullest potential. Luckily Inzant is now offering tailored Digital Marketing/SEO as well as Website Maintenance Packages;
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