5 Reasons Why B2B System Integration is Critical

02.10.18

According to API2Cart, "maintaining a solid B2B integration strategy is critical for companies that want to efficiently exchange and communicate data with their partners, suppliers and customers...B2B integration typically implies taking information out of your business applications and transfer[ring] it to the applications of your business partners (customers, suppliers, banks, logistics providers) and vice versa. The purpose of such interchange is to automate and optimise key business processes that extend outside of the company" (2016).

This idea of 'automation' is vital to any company that wants to succeed. Inzant has always reinforced this notion- "automate your sales and never manually enter another order". Doing so is critical to your business's efficiency, longevity and success for the following reasons:


Elimination of double data entry = money saved + greater efficiency

Companies that use systems that are not integrated struggle a lot more than those who do. The same information is manually entered into multiple applications by a number of various and widespread individuals. This is not only time consuming, but a very expensive way to do business. By cutting out this difficult process and replacing it with one that is integrated, sales teams can focus on important money-making activities such as upselling, cross-selling, relationship management and maximising every opportunity. There is simply no need for double data entry.


Reduction in mistakes

At the end of the day, sales reps are only human. When they finish a big day in the sales field, manual data entry and excel sheets are the last thing on their minds. Manual data input is an important final step that sees the day's results entered into various different areas and divisions (i.e. finance, logistics, etc). However, all these different data points increase the likelihood of mistakes and human error. With every mistake comes the possibility of lost revenue, failing customer relations, a negative industry image and a lack of professionalism.


Widespread visibility and understanding between levels of supply chain

If different levels of the supply chain act as completely separate entities with almost zero communication between them, a business is sure to fail. Without integration between your B2B systems, you will be unable to correctly process orders due to lack of inventory knowledge, delivery dates, supply chain issues, out of stocks, manufacturing rotations, etc. This will not only make your company look bad, but customers will be less than impressed and ready to work with a business that is much more prepared, modern and 'integrated'.


Improved customer relationships

Without some level of integration, it is hard for sales reps to really know their customers. Unique factors such as customer-specific discounts, past payments and order history, order patterns, order notes, personal details changes and so forth are all vital when it comes to productive order taking, relationship building and money-making. Integration today gives sales reps all the information they need in the palm of their hands. With the touch of a button, all of the important information about a customer and his/her orders can be accessed and used to manage effective B2B relationships.


Various systems to integrate with

Most sales systems (such as Inzant) offer a wide range of accounts to integrate with. There really is no excuse to stick with old, outdated ways of doing business, when such easy and available options are on offer for all to access. 


For more information about Inzant's integration capabilities, click here.

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