A Responsive website is one that has been designed and coded to provide an optimal viewing experience with easy reading and navigation. This means any device you view the website on (including widescreen monitor, laptop, tablet or phone) the images, links and content within the site scales to be just as easy to use.
The dominance of the tablet and smart phone has allowed web and marketing content to be even more accessible. According to Selz.com Mobile eCommerce is projected to be worth 3.2 Trillion dollars in 2017, which will indicate an enormous increase of 213% from 2013.
With Money like this flying around it is essential that online sellers look at ensuring they offer a fully tablet and mobile friendly shopping experience for consumers. It is also essential that the checkout process be as quick and easy as possible as 41% of buyers don’t complete a purchase on mobile device because they feel it is too difficult to enter credit card information, and 47% gave up because checkout process took too long (source: Harris Interactive 2014). This contrasts significantly with general online shopping cart abandonment statistics where only 20% of abandonments are attributed to this cause.
Responsive web design isn’t a trend any more, it’s a must. Being able to offer your customers a user friendly optimized experience regardless of their choice of device means you’ll have expanded the reach of your services and the chances of engaging with new customers.