Recently, Australia’s two supermarket heavyweights, Woolworths and Coles announced the removal of single-use plastic bags from their stores, a fantastic step in the direction of ‘environmental sustainability’. However, there is a lot more individual companies and groups can do to reduce ecological damage, whilst simultaneously benefitting financially. For example, a solution is available for sales reps who use copious amounts of paper, which is to-
SWAP paper-based selling for digital sales software!
Yes, stationery and paper-based business practices have been in use for decades, and for good reason; companies didn’t have any other option! In the digital age, this is no longer timely, efficient or financially viable. Research has shown that by investing in digital technologies and approaches, “B2B companies can improve their financial performance—and not just by a percentage point or two. Rather, the B2B companies that master these areas are generating 8 per cent more shareholder returns and a revenue compound annual growth rate (CAGR) that is five times greater than the rest of the field” (McKinsey & Company, 2016).
More and more B2B wholesalers and distributors are embracing these changes and opting for digital sales software. Your business will definitely be aiding the environment, but how does the integration of a mobile sales app/ordering system help your business? The features and benefits of such a system are listed below:
E-Catalogues to showcase products
“Print catalogues are a thing of the past. According to Frost & Sullivan, 69% of businesses said they are planning to stop printing their catalogues within the next five years, replacing them with online catalogues because of the convenience” (Ordermentum, 2017). Companies will need to adopt modern methods if they are going to compete. For example, the Inzant Sales Plus App allows for five images, two PDFs and a video link for each product. Replacing outdated paper methods is cost-effective, efficient and more professional in appearance. Customers have the privilege of sighting aesthetically pleasing products and are likely to purchase more often and in higher quantities.
Instant access to customer information
Most sales reps could probably say they’ve lost/misplaced bits of paperwork with the names and order history of their clients. This is time consuming, embarrassing and highly unprofessional. By incorporating a digital sales system, reps are able to instantly find anything and everything there is to know about their customer. From first and last name, to order history and Inzant’s BI Reporting of Top 50 Products and Not Stocked Products, sales reps are able to conduct a seamless sales operation. With such critical data at a sales rep’s disposal, it is easier to build customer relations and loyalty (aphix software, 2016).
Efficient order completion
Digital sales apps such as Inzant Sales Plus provide salespeople with tools such as break point pricing, multi product campaigns and special offer product groups. These features make it much easier to upsell, cross-sell, and close the deal. Customers are given a wide variety of choices, whilst companies are given the opportunity to raise more revenue and complete orders much more quickly. Unlike the old days of paper and clutter and disorganisation, these digital solutions make for a much smoother transaction in the B2B space.
Rekeying of orders eliminated
Instead of going home, uploading sales to a spreadsheet and sending it off to the appropriate contacts, sales reps no longer have to double handle everything. Inzant’s integration of ERP/accounting systems means information is automatically passed between parties and a lot of time is saved. “ERP and CRM integration allows employees to access their information in real time to eliminate the hassle of trying to track down current and timely data...with a fully integrated system, you can retrieve inventory levels, shipments, customer financials, order history, payments, returns, etc. all with the simple touch of a button” (ERP Software Blog, 2016).