The Rewards for Wholesale Brands from Sales Enablement Software 

If you’re a sales leader with team members dedicated to selling and building meaningful relationships, designing a seamless sales process and choosing the right tools to execute it is paramount.

Many sales teams are turning to digital sales enablement solutions to streamline their overall sales process. Taking a collaborative and transparent approach to selling, these tools allow field sales teams to do more with less, using powerful software custom built to drive key functions. 

For further clarification, here’s what we mean when we’re talking about sales enablement software.

Sales enablement software is a digital platform providing sales reps with an all inclusive tool that facilitates access to custom ordering interfaces, digital promotional catalogues, pricing & discount capabilities, CRM functions and more. 

Long story short, sales enablement tools place the entire sales process into one easy to use application. Even better, any good enablement software will integrate with your back-office software, saving you and your team hours of paperwork.

Does this sound interesting? Here are four reasons your field sales teams can benefit from a sales enablement platform. I’ve come to these benefits based on my daily dealings with wholesale brands, who have implemented a digital sales enablement tool such as ours here at Inzant

1 - Increased Productivity. 

When sales materials are stored across a variety of systems, it’s a challenge to quickly move through a sales pitch or seal a deal with a prospect. Sales enablement streamlines the entire sales process, placing all the important information in a single location.

As an all-in-one deal management solution, these tools ensure that time isn’t wasted on sifting through emails or taking multiple trips back-and-forth to a customer to complete the sale. 

2 - Personalized Attention

Nobody enjoys a generic pitch. 94% of B2B business owners prefer sales teams that can show specific insights into the problems their company is facing. Demonstrating that you’re invested in a potential client’s needs requires attention to detail and a clear understanding of their business, not canned pitches. A digital sales enablement tool will have your CRM built in, and will allow you to record valuable information about your client for the next interaction.

3 - Reduced Order Errors

Being able to digitally place orders on the spot minimises both the paperwork required for every sale, and the likelihood of an order error. For team leaders, you can also update your stock remotely, ensuring that the key details about your products are up to date. 

Traditionally, changes to an item of stock have been a nightmare with hard-cover catalogues. If you have ten reps, that’s ten catalogues that need to be tracked down and adjusted. With a digital enablement system, a few clicks of a button will universally update the stock across all your reps devices. Too easy. 

4 - Team Accountability 

Have the members of your sales team paid a visit to your clients, shared new contracts, and delivered invoices on time? Sales enablement software provides a birds-eye view of how your sales team is tracking. You will be able to generate reports on-demand, which will instantly give you a clear-picture of how your team is doing. These insights allow you to create quality strategic initiatives for your team. 

Is a sales enablement platform for your wholesale business something you would like to know more about? 

At Inzant, our mobile sales platform places your entire sales process into one easy to use iPad app. We offer real-time based support from our dedicated customer success team, and make sure the process of setting up the platform in your business is a breeze. 

After that, you will have your own dedicated account manager to guide you to success. 

If you would like to know more, reach out to me below and I would be more than happy to give you more information about the platform.

Hope this article was helpful. 

Damien Britton

Add Damien on LinkedIn here.